Gideon Spanier
Aug 09, 2020

P&G hikes adspend 8% to $7.33bn in first increase for four years

The $575m extra is the first annual boost since 2016.

'The choice': third in a series of films on racial justice for P&G's corporate brand

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

12 hours ago

Moves and wins: Week of 25 Aug

Our weekly roundup of the latest appointments and account wins from Curry Nation, TRS Consultancy, Vosmos and many more.

13 hours ago

DM9's Cannes controversy deepens, US senator sues ...

After the Grand Prix was stripped, DM9’s case study on appliance energy costs is now at the centre of a legal complaint.

13 hours ago

What does ethical marketing look like when AI is in ...

With AI systems increasingly involved in sensitive areas like therapy, marketers must balance innovation, scale, and speed with a deep responsibility to protect vulnerable users.

15 hours ago

Campaign roundup: Week of 25 Aug

The latest ad films and campaigns from brands like PUMA, and more, in our weekly roundup.