Pee Safe launches national toilet hygiene campaign for World Toilet Day

Pee Safe has rolled out a national campaign titled Spray. Sit. Flush. Spray. to mark World Toilet Day, focusing on raising awareness about toilet hygiene and the everyday use of Toilet Seat Sanitizers. The initiative builds on the digital film Clean IsNot Sanitized, with this year’s emphasis placed on extensive offline engagement across public, corporate and educational environments.

At the core of the campaign is the tongue twister Spray. Sit. Flush. Spray., designed as a straightforward prompt encouraging users to sanitise the toilet seat before and after use. The message was amplified through posters and hygiene rule cards displayed across multiple touchpoints to reinforce consistent hygiene practices.

Corporate outreach included the distribution of Toilet Seat Sanitizers in office spaces, where employees were briefed on the difference between toilets that appear visually clean and those that are fully sanitised. The activations stressed the importance of sanitising seats in shared restrooms to minimise exposure to germs.

Vikas Bagaria, founder of Pee Safe, said World Toilet Day reinforces the need for basic hygiene practices. He noted that the Spray. Sit. Flush. Spray. reminder is intended to make toilet hygiene accessible and routine, equipping people with the knowledge to stay safe in any environment.

Activities at petrol pumps and rest stops specifically targeted women travellers. Women drivers received free Toilet Seat Sanitizer sprays to encourage safer restroom usage during journeys where hygiene standards may be uncertain.

A pickleball event formed another key component of the campaign. An installation using UV light demonstrated germs present on toilet surfaces, supported by education on the ‘toilet sneeze’ effect that disperses particles during flushing. Attendees were encouraged to sanitise high-touch areas such as faucets, flush buttons, door handles and other surfaces. Custom ‘Drink Freely’ water bottles were also distributed to promote confident hydration.

The campaign extended to college campuses including MDI and BITS Pilani, where students participated in demonstrations on toilet hygiene and sanitiser use, reinforcing long-term healthy hygiene habits among young adults.