Partner Content
Jun 20, 2018

Partner Content: Garbage talks but money doesn’t walk on the Trash Isles

Celebrating the best in UK creativity at Cannes

Partner Content: Garbage talks but money doesn’t walk on the Trash Isles
Grand Prix
Trash Isles
Agency: AMV BBDO London
Client: LADbible/Plastic Oceans
There’s enough plastic pollution floating around the Pacific to cover the surface area of France. And yet countries in the West aren’t listening. So UK creative agency AMV BBDO and LADbible collaborated to invent their very own official country, the Trash Isles, to gain the support of a cast of global influencers, and change political discourse.
AMV BBDO London’s Grand Prix-winning work for LADbible had a modest budget to bring a massively ambitious idea to life, getting US politicians and movie stars onboard to create global political change and mass awareness with audiences everywhere.
Innovative use of PR and design led to specially created passports, a national flag and a currency (called 'debris’). These clever marketing executions captured imaginations – Al Gore became the first Trash Isles’ citizen!  Other big celebrity buy-ins are Jeff Goldblum, Dame Judi Dench, and of course, the biggest deal of them of all, conservationist Sir David Attenborough.
The campaign has had a huge impact, delighting global TV networks within just a few weeks, attracting 200,000 citizens to Trash Isles, gaining 50 million video views and reaching half a billion people.


Campaign India

Related Articles

Just Published

12 hours ago

Swati Mohan to exit Netflix

Had joined the team in 2018

12 hours ago

PNB Housing Finance shows ease in securing house loans

Watch the film conceptualised by Daiko FHO here

12 hours ago

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution

13 hours ago

72andSunny Singapore says good riddance to 2020

An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was