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In conversation with Campaign India, Ajit Thakur, general manager, Life OK, opens up on expanding the market base, targeted channel share for 2013 and more.
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
It will manage the brand's public relations and brand communications during its next growth phase.