Creative consultants Origin Beanstalk last month won bids to represent entertainment and lifestyle magazine Time Out and fast food provider Mad Over Donuts. Origin Beanstalk will be both accounts’ first fully fledged agency as previously they have done work in-house.
Time Out, a city-based listings magazine published by Paprika Media (an Essar Group company), currently holds titles in Delhi, Mumbai and Bangalore. Nydia Dias, country head - marketing, Time Out, said, “We are glad to appoint Origin Beanstalk as our creative agency. We feel that Origin Beanstalk will carry forward the right image of the brand across various mediums.”
Shom Mazumdar, co-founder, Origin Beanstalk, believes that a collective team effort and common love for donuts helped the agency to deliver an engaging presentation to Mad Over Donuts. He added, "What also excited us about this category is that Mad Over Donuts’s breadth of appeal extends across all demographic groups, including age and income."
Time Out and Mad Over Donuts join Origin Beanstalk’s current client base, which includes Autocar, MidDay, Nickelodean, future media, BASF and China Gate. Co-founder Upendra Singh Thakur looks forward to working with their new clients, “Both the accounts are highly creative and gives our agency an opportunity to do some great creative work.”