Campaign India Team
Sep 12, 2022

Orient Electric hires Anika Agarwal as chief marketing and customer experience officer

Moves from MMT-PAMP

Orient Electric hires Anika Agarwal as chief marketing and customer experience officer
Orient Electric has announced the appointment of Anika Agarwal as chief marketing and customer experience officer.
 
She moves from  MMT-PAMP, where she was president - consumer business.
 
At Orient Electric, she will be driving the overall brand and go-to-market strategy. She will be based in New Delhi and support the growth and market expansion for all the business units of the company.
 
Rakesh Khanna, MD and CEO, Orient Electric, said, "I am delighted to welcome Anika to Orient Electric. She is a seasoned marketing leader who comes with an impressive track record of building strong consumer brands. I am confident that her expertise in leveraging technology for driving business growth and delivering superior consumer experiences will help us to further strengthen our customer-centric growth strategy. I wish Anika the very best in her new role.”  
 
Agarwal said, “I’m excited to join Orient Electric, especially at a time when the company is on a fast-paced transformation and growth journey. Orient is deeply committed to customer centricity and thus my efforts will be directed at elevating customer experience across all brand touchpoints, backed by insights and analytics and best-in-class digital technologies. I look forward to working with all
 stakeholders to position Orient as the market leader in its segment.”
 
Agarwal has had stints with Max Bupa and Nokia.
Source:
Campaign India

Related Articles

Just Published

2 days ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

2 days ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

3 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

3 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.