Optiminastic Media launches digital influencer marketing platform

Called Click2Collab, the platform aims to link influencers to brands and agencies

Nov 29, 2021 05:45:00 PM | Article | Campaign India Team

Digital marketing agency, Optiminastic Media, that currently has expertise across performance, content, video production, website development and influencer marketing, has announced the launch of Click2Collab. 
 
The tech-based influencer marketing platform aims to connect influencers, brands, and agencies with each other on a single platform. 
 
Click2Collab will help brands and agencies design, curate and customise campaigns as per their needs and requirements with the platform's network of verified influencers from across India. 
 
Akshae Golekar, co-founder, Optiminastic Media, said, “Optiminastic was one of the earliest players to venture into influencer marketing in India. As influencer marketing continues to grow and evolve in India it also continues to get more complex and time-consuming. Click2Collab is a platform that is built to ease, simplify and bring efficiency to this evolving business. The platform is multifaceted wherein it allows influencers to on-board themselves and become more easily available and accessible, brands with easy discoverability of the right influencer for their campaign as well as agencies to streamline their business.”
 
He added, "Click2Collab reduces the complexities associated with the influencer marketing business. We are sure that it will also help the influencer marketing and creator’s ecosystem grow to greater heights . We will continue to invest in enhancing the platform and are certain of becoming a platform of choice for influencer marketing campaigns."