Campaign India Team
Nov 29, 2021

Optiminastic Media launches digital influencer marketing platform

Called Click2Collab, the platform aims to link influencers to brands and agencies

Optiminastic Media launches digital influencer marketing platform
Digital marketing agency, Optiminastic Media, that currently has expertise across performance, content, video production, website development and influencer marketing, has announced the launch of Click2Collab. 
 
The tech-based influencer marketing platform aims to connect influencers, brands, and agencies with each other on a single platform. 
 
Click2Collab will help brands and agencies design, curate and customise campaigns as per their needs and requirements with the platform's network of verified influencers from across India. 
 
Akshae Golekar, co-founder, Optiminastic Media, said, “Optiminastic was one of the earliest players to venture into influencer marketing in India. As influencer marketing continues to grow and evolve in India it also continues to get more complex and time-consuming. Click2Collab is a platform that is built to ease, simplify and bring efficiency to this evolving business. The platform is multifaceted wherein it allows influencers to on-board themselves and become more easily available and accessible, brands with easy discoverability of the right influencer for their campaign as well as agencies to streamline their business.”
 
He added, "Click2Collab reduces the complexities associated with the influencer marketing business. We are sure that it will also help the influencer marketing and creator’s ecosystem grow to greater heights . We will continue to invest in enhancing the platform and are certain of becoming a platform of choice for influencer marketing campaigns."
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Cannes Lions 2024: India shortlists grow to 52

UPDATED: Leo Burnett Mumbai scores four nods on day two, putting them in the lead for the most shortlists, with only one category left.

15 hours ago

Dentsu rolls out global innovation proposition and ...

Mumbai and Bengaluru will be among the first new global innovation labs opened by Dentsu

16 hours ago

Moves and wins roundup: Week of 17 June

The latest appointments and account wins from Bajaj Consumer Care, Cheil X, HDFC AMC and more to come, in our weekly news roundup.

16 hours ago

Prime Video launches a fun campaign to celebrate ...

The campaign illustrates the tired fathers who want to spend time with their families by watching Prime Video but find it difficult to keep their eyes open.