Ajit Narayan
Jan 31, 2023

Opinion: Will agencies wake up when B2B goes mainstream in India?

The author explains why it's time to take stock and bring B2B to the mainstream

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

2 hours ago

Snapdeal’s new ad gives neck sprains a fashion twist

'Nazar Atak Jaaye' campaign turns heads—literally—to showcase Snapdeal’s affordable fashion for India’s style-savvy shoppers.

21 hours ago

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

22 hours ago

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

1 day ago

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.