Advertising Opinion In-Depth
Gokul Krishnamurthy
Jan 03, 2014

Opinion: Desperately seeking an Anna, for consumer India

The author promises to vote for the guys who help protect his rights as a consumer.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
campaignindia@haymarketsac.com
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

4 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Why has GroupM lost its way for so long? The buck stops with WPP

5 Why has GroupM lost its way for so long? The buck stops with WPP

IPG Mediabrands India bets on dual leadership amid global flux

6 IPG Mediabrands India bets on dual leadership amid global flux

Moves and wins roundup: Week of 19 May

7 Moves and wins roundup: Week of 19 May

RK Swamy bets on strategy amid shrinking ad spends

8 RK Swamy bets on strategy amid shrinking ad spends

Leo, Enormous, Famous Innovations, FCB shine on Day 2 of Abby Awards 2025

9 Leo, Enormous, Famous Innovations, FCB shine on Day 2 of Abby Awards 2025

Zepto taps big data to court consumer brands

10 Zepto taps big data to court consumer brands

Related Articles

Opinion: Why ‘Being Human’ can make a big difference
Media
Jan 21, 2014
Gokul Krishnamurthy

Opinion: Why ‘Being Human’ can make a big difference

Opinion: Do we need an ‘app’ to understand digital?
Digital
Oct 22, 2013
Gokul Krishnamurthy

Opinion: Do we need an ‘app’ to understand digital?

Opinion: Of media jobs, rightsizing and a reality check
Media
Sep 16, 2013
Gokul Krishnamurthy

Opinion: Of media jobs, rightsizing and a reality check

Opinion: So let’s do away with creative awards, shall we?
Advertising
May 18, 2013
Gokul Krishnamurthy

Opinion: So let’s do away with creative awards, ...

Just Published

Taboola opens office in Gurugram
Advertising
4 hours ago
Campaign India Team

Taboola opens office in Gurugram

Renews publisher deals with Jagran New Media and Indian Express.

Influencing policy change through simple messaging
Media
5 hours ago
Kanika Bedi

Influencing policy change through simple messaging

CBSE’s Sugar Board mandate for schools is an example of how simple communication can lead to policy change, says PersonaKraft founder.

Eight unveils Vertical TV, a micro-drama OTT for mobile users
Media
6 hours ago
Nagesh Joshi

Eight unveils Vertical TV, a micro-drama OTT for ...

Reaches 1.50 lakh users for the video OTT app, with 20% of them being the paying users.

Nespresso picks Leo for creative account
Advertising
7 hours ago
Will Green

Nespresso picks Leo for creative account

McCann Worldgroup has worked with the brand for two decades.