Raahil Chopra
Oct 13, 2010

O&M creates new TVC for Fortune Plus

The film features its brand ambassador Saina Nehwal.

O&M creates new TVC for Fortune Plus

Ogilvy & Mather has created a new TVC for Fortune Plus, an oil that was recently launched in the Indian market by Adani Wilmar Limted. The TVC features brand ambassador, Saina Nehwal, winner of a gold medal at the Commonwealth Games for Badminton.

The oil is positioned as a healthy and affordable option that is added with special features to appeal to the young and health conscious India. The campaign went on air on the 10th of October.

WATCH TVC here

Credits
Office Head: Prateek Srivastava

Account Management: Indrajeet Mukherjee

Account Planning: Ramesh Kumar

Creative: Arka Dyuti Basu

Films Department: Rajib Baruah

Production house: Apostrophe House

Director: Koushik Sarkar

Source:
Campaign India

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