Ogilvy & Mather has created a new TVC for Fortune Plus, an oil that was recently launched in the Indian market by Adani Wilmar Limted. The TVC features brand ambassador, Saina Nehwal, winner of a gold medal at the Commonwealth Games for Badminton.
The oil is positioned as a healthy and affordable option that is added with special features to appeal to the young and health conscious India. The campaign went on air on the 10th of October.
WATCH TVC here
Credits
Office Head: Prateek Srivastava
Account Management: Indrajeet Mukherjee
Account Planning: Ramesh Kumar
Creative: Arka Dyuti Basu
Films Department: Rajib Baruah
Production house: Apostrophe House
Director: Koushik Sarkar
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