Ola has appointed Starcom to handle its media planning and buying across traditional and digital media. The agency won the account post a multi-agency pitch.
The mandate is for India, as well as for upcoming international markets that Ola will operate in.
Mudit Shekhawat, senior director, marketing, Ola, said, “We are excited to partner with Starcom. Their teams were able to demonstrate strong insights on the category and brought in fresh ideas and thinking on the brand. Their expertise in integrated communications strategies and smart execution will help in further consolidating our leadership in this industry. We are excited to work with them.”
Deepak Sharma, MD, Starcom North, said, “Ola was impressed with our strategic planning skills, led by the Human Experience (HX) approach, as also with our strong data and analytics-led capabilities. They are on an incredibly exciting journey and we look forward to being a part of their growth and expansion plans.”