Campaign India Team
Mar 06, 2018

Ola assigns media mandate to Starcom

The account was won post a multi-agency pitch

Ola assigns media mandate to Starcom
Ola has appointed Starcom to handle its media planning and buying across traditional and digital media. The agency won the account post a multi-agency pitch. 
 
The mandate is for India, as well as for upcoming international markets that Ola will operate in.
 
Mudit Shekhawat, senior director, marketing, Ola, said, “We are excited to partner with Starcom. Their teams were able to demonstrate strong insights on the category and brought in fresh ideas and thinking on the brand. Their expertise in integrated communications strategies and smart execution will help in further consolidating our leadership in this industry. We are excited to work with them.”
 
Deepak Sharma, MD, Starcom North, said, “Ola was impressed with our strategic planning skills, led by the Human Experience (HX) approach, as also with our strong data and analytics-led capabilities. They are on an incredibly exciting journey and we look forward to being a part of their growth and expansion plans.”
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Bharat Suri joins Social Kinnect as VP - operations
Premium
3 hours ago

Bharat Suri joins Social Kinnect as VP - operations

His last full-time stint was with LinkedIn

Premium
Tribute: In God we trust
Premium
8 hours ago

Tribute: In God we trust

A former ad executive and veteran journalist pays a glowing tribute to the one and only Alyque Padamsee

Premium
Blog: If you do not know PewDiePie, you are just too old
Premium
8 hours ago

Blog: If you do not know PewDiePie, you are just ...

While T-Series is expected to dethrone the Swedish 'internet sensation' by the end of this month, the author explains 'the miracle called PewDiePie'

Premium
MMGB: John Lewis & Partners
Premium
9 hours ago

MMGB: John Lewis & Partners "The boy and the piano"

Watch the film conceptualised by Adam & Eve/DDB