Campaign India Team
Nov 18, 2015

Ogilvy's Envies 2015: 'Geeta Phogat' for JSW Steel is 'Most Envied'

Agency's internal awards night sees 25 winners picking up trophies

Ogilvy's Envies 2015: 'Geeta Phogat' for JSW Steel is 'Most Envied'
At the third edition of Envies hosted on 17 November 2015 in Mumbai, the 'Most Envied' was awarded to the piece of work 'Geeta Phogat' for JSW Steel. The entry 'For A Sister' for Postpickle.com bagged an 'Envy For Good'. A total of 25 awards were handed out on the night. 
 
Prior to the awards ceremony, Piyush Pandey, executive chairman and creative director, Ogilvy South Asia, and Kunal Jeswani, CEO, Ogilvy India, addressed the media.
 
Jeswani said, "We at Ogilvy have a large body of work, with high quality, and we need a platform (for them) to be rewarded. The Envies, now in its third third year, has become something to aspire for within our group."
 
Pandey said, "Youngsters within the organisation are excited about it (the Envies) – and that's exactly what awards should do. A number of the winning teams have contributions from youngsters today. Individuals don't win Envies; teams do." 
 
On the type of work winning at the Envies, Pandey said, "A lot of work that impacts society is winning. It's not just the case here, but even at Cannes. But even when it comes to such work, it is tricky. Consumers cannot be fooled, and they're not stupid. It has to be a genuine effort."
 
Jeswani said, "It is financially impossible to participate across all the award functions. We are restricting ourselves, and so are a lot of the agencies globally. Therefore people are looking at initiatives like the Envies."
 
Thanking the jury, Pandey surmised, "The biggest challenge for us is to get a jury that gets respectable results. The moment that stops happening, people will stop trusting our awards." 
 
The jury for 2015 comprised:
 
Karl Gomes, Fanatics
Ashish Chakravarty, Contract India
Bobby Pawar, Publicis South Asia
Vikram Gaikwad, Underdog
Pradyumna Chauhan, McCann Erickson
Senthil Kumar, J. Walter Thompson
Raj Kamble, Famous Innovations
 
Here is the full list of winners:
 
  CLIENT BRAND CAMPAIGN TITLE CATEGORY CREDITS
1 BMW   BMW Festive TVC Ajay Gahlaut, Jossy Raphael, Gaurav Nautiyal, Jonathan George, Kushager Tuli, Vishwajeet Rana, Gaurav Nijawan, Bhawna Vohra, Shashwat Varma, Hamza Rizvi
2 Breakthrough Trust   Save the girl child TVC Ryan Mendonca, Vishal Bagade, Francis Thomas, Ritik Sachdev
3 Mondelez India Foods Limited Cadbury 5 Star Buffering Digital Amitabh Agnihotri. Samir Sojwal
4 Mondelez India Foods Limited Cadbury 5 Star Lost at the world cup Digital George Kovoor, Gaurav Magotra, Ashwath Ganesan, Nandan Joshi, Hetal Desai, Ajay Tawde, Vishal Davde, Zeeshan Khan, Esha Gandhi 
5 Mondelez India Foods Limited Cadbury Bournvita Tayyari Jeet Ki TVC Ryan Mendonca 
6 Pidilite Industries Limited Dr. Fixit Heatshield Interview Radio Anurag Agnihotri, Prasoon Pandey, Vivek Verma
7 Pidilite Industries Limited FeviKwik Parade TVC Piyush Pandey, Anurag Agnihotri, Vivek Verma 
8 Adani Wilmar Limited Fortune Foods Fortune Mother Exchange Activation Sukesh Kumar Nayak, Anil Kumar, Deepak Deans, Shyamal RK, Bhavna Kher, Manasi Kadne, Noothan PR, Ankit Pathak
9 H&R Johnson   Red Ramp Project Activation Anuraag Khandelwal, Satish deSa, Samrat Bedi, Mohit Ahuja, Sakina Merchant
10 Incredible India Incredible India - J&K Where time stands still TVC Ajay Gahlaut, Gaurav Nautiyal, Jossy Raphael Richa Jain, Manoj Pande, Kanika Sethi, Umesh Baldaniya, Pawan Bhatt, Nivedita Gupta, Navjot Sudan, Rupinder Singh,  Harsmimran Kaur
11 JSW Cement Limited   Banao Pyaar Se TVC Rajiv Rao, Kainaz Karmakar, Harshad Rajadhyaksha, Navin Talreja, Ajay Mehta, Tulsi Chowksi, Ganapathy Balgopalan.
12 JSW Steel Limited   Geeta Phogat TVC Rajiv Rao, Navin Talreja, Sukesh Nayak, Talha Nazim, Ganpathy Balagopalan, Tresa Paul, Shivali Nair, Drashti Buch, Amar Kondekar, Prachi Tater, Naman Shrivastava
13 Hindustan Coca-Cola Beverages Pvt. Ltd. Kinley Packaged Drinking Water Boond Boond Main Sachai TVC Ajay Gahlaut, Divya Bhatia, Vimal Singh, Chandana, Agarwal, Abhishek Gupta, Abhishek Advani
14 J G Hosiery Pvt. Ltd Macho Testicalmonials Radio Abhijit Avasthi, Anurag Agnihotri, V R Rajesh 
15 Make Love Not Scars   End Acid Sale Digital Rajiv Rao, Kainaz Karmakar, Harshad Rajadhyaksha, Harshik Suraiya, Geetanjali Jaiswal
16 NCPA & WWF   See what you save Activation Zenobia Pithawalla, Mihir Chanchani, Jitendra Patel, Arshad Shaikh, Kunal Dangarwala
17 Penguin India   Puffing Children's Audiobooks Print Abhijit Avasthi, Rajiv Rao, Sukesh Nayak, Anurag Agnihotri, Talha Nazim, Ramchandra Patil, Madhuri Mhatre
18 Postpickle.com   For A Sister Digital Case Piyush Pandey, Rajiv Rao, Kainaz Karmakar, Harshad Rajadhyaksha, Abhik Santara, Dushyant Kumar, Neha Shetty, Mohit Patti
19 Ramakrishna Mission School of Languages   Language Maze Poster Ogilvy Kolkata
20 Reliance General Insurance   Dark Travel Tale Digital Burzin Mehta, Madhavi Prabhu, Sandesh Parkar, Ajit Shitole, Jovinal Rodrigues, Priyank Bhadkamkar, Saurabh Mankhand, Gaurav Deshpande, Unnati Shah, Sudeep Shukla
21 Sprouts Enviornment Tust   God Save The Ocean Activation Srreram Athray, Elizabeth Dias, Farid Bawa, Kunal Dangarwala, Calvin Austin.
22 Tata Sky Limited   Daily Dillagi Case Video Sukesh Kumar Nayak, Bhavna Kher, Manasi Kadne, Shefali Ahir, Noothan PR, Ankit Pathak. 
23 Titan Watches Limited Titan Raga The Wedding Collection TVC Rajiv Rao, Kainaz Karmakar, Harshad Rajadhyaksha, Tithi Ghosh, Sreenesh Bhatt, Susan Mathen, Sindhu Menon, Akshata Poojari
24 Vodafone India   Speed is Good TVC Vodafone Creative & Planning Team, Vodafone National Brand Team
25 World For All Animal Care & Adoptions A Dog's Life Digital Rajiv Rao, Neville Shah, Ashish Naik, Minal Phatak, Pramod Chavan, Yogesh Mani Pradhan
           
SPECIAL AWARD ENVY FOR GOOD Postpickle.com For A Sister Digital Case Piyush Pandey, Rajiv Rao, Kainaz Karmakar, Harshad Rajadhyaksha, Abhik Santara, Dushyant Kumar, Neha Shetty, Mohit Patti
SPECIAL AWARD MOST ENVIED JSW Steel Limited Geeta Phogat TVC Rajiv Rao, Navin Talreja, Sukesh Nayak, Talha Nazim, Ganpathy Balagopalan, Tresa Paul, Shivali Nair, Drashti Buch, Amar Kondekar, Prachi Tater, Naman Shrivastava

 

Source:
Campaign India

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