Ogilvy & Mather Worldwide launches Ogilvy Noor

Ogilvy & Mather Worldwide has announced the launch of Ogilvy Noor, a multi-disciplinary global Islamic Branding practice that will attempt to help brands better engage with Muslim consumers worldwide. The Muslim consumer is viewed as a critically important segment for marketers, with the halal segment alone worth US$2.1 trillion, and growing at US$500 billion annually.