Ogilvy bags Eveready

Ogilvy India has bagged the creative mandate of Eveready. The account was won following a multi-agency pitch.

 

The agency's Mumbai and Kolkata offices will work on the account which was previously held by Rediffuson.

 

Anirban Banerjee, senior vice president and business unit head - battery and flashlight, Eveready, said, “The brand which started off describing a powerful battery with ‘give me Red’, went on to define a generation. We are thrilled to partner with Ogilvy on Eveready’s transformation to re-energise the brand and increase its relevance among the new generation, across its batteries, flashlight and lighting businesses.”

 

Piyush Pandey, chairperson - global creative and executive chairperson - India, Ogilvy, said, “Ogilvy is delighted to partner Eveready. A brand that touches all parts of India from urban to rural. We look forward to creating exciting work that builds both brand and business.”

 

Sukesh Nayak, chief creative officer, Ogilvy India, added, “From growing up with these batteries firing up my imagination by bringing all my toys to life to being able to partner the team in charting the next journey of ‘give me Red’ is truly humbling. My team and I are super excited about this win, and we can’t wait to partner and create work that captures the imagination of everyone.”