Nykaa to acquire LBB

Aims to leverage LBB’s capabilities which are in line with the brand's content-first approach

Aug 08, 2022 10:12:00 AM | Article | Campaign India Team

Beauty and lifestyle brand Nykaa has announced its plans to acquire LBB, a millennial-focussed lifestyle discovery platform. 
 
With this acquisition, it aims to leverage LBB’s capabilities which are in line with the brand's content-first approach. It also plans to engage with the former's consumer base network. 
 
Nihir Parikh, CEO, NykaaMan, said, “At Nykaa, we are committed to offering the best to our consumers and make their shopping experience delightful. We are excited about the strong synergies we share with LBB because much like Nykaa, they have sharply focused on driving discovery and spotlighting promising homegrown brands across their channels since day one. We welcome their like-minded leadership into the Nykaa family and look forward to helping them scale, as together we better serve our audience base.”
 
Suchita Salwan, co-founder and CEO, LBB, said, “Through this partnership with Nykaa, we’re excited to scale to even greater heights. Together, we want to drive value to Nykaa and LBB’s shared goals to build discovery for India’s emerging brands through content, community and a discovery-first approach. LBB’s robust content creation capabilities and creator network will be leveraged within Nykaa’s platforms to drive consumer engagement and retention, further scaling reach and engagement for our brand partners.”