Novatr launches 'This Year You Finally Choose You' campaign to empower AEC professionals in 2026

Novatr, a leading career upskilling platform for Architecture, Engineering, and Construction (AEC) professionals, has launched its new campaign titled “This Year You Finally Choose You”, encouraging professionals across the sector to take ownership of their careers and make 2026 a year of meaningful transformation.

For years, AEC professionals have navigated intense workloads, tight deadlines, and constant client demands—often placing personal growth and career progression on the back burner. Novatr’s campaign calls for a decisive shift, urging professionals to prioritise themselves by investing in skills, mentorship, and opportunities that enable long-term career advancement.

 

 

 

 

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A post shared by Kritika (@art.ikki)

At its core, the campaign highlights that choosing oneself goes beyond motivation or New Year resolutions. True career transformation, Novatr emphasises, requires access to industry-relevant skills, experienced mentors, hands-on project exposure, and strong professional networks. The platform positions itself as an ecosystem that brings all these elements together to support sustained growth in a rapidly evolving AEC landscape.

Campaign Narrative

The campaign’s messaging follows a clear and relatable professional journey:

• The Conflict: Years of prioritising external pressures over personal development

• The Realisation: Understanding that career growth requires a conscious choice

• The Shift: Turning to Novatr as an enabler of that choice

• The Solution: Gaining access to real skills, real mentors, and real opportunities

• The Payoff: Making 2026 a year of tangible career breakthroughs

Why Novatr Owns This Message

Unlike generic self-improvement narratives, Novatr offers a practical and outcome-driven pathway to career advancement for AEC professionals. Its programmes focus on:

• Advanced training in high-demand skills such as BIM, MEP, AECS, Revit, and sustainable design

• Mentorship from experienced industry leaders across global markets

• Hands-on exposure through real-world and international projects

• Hiring assistance with leading firms

• Access to a strong, supportive AEC community that fosters continuous learning

Commenting on the campaign, Shrey Aggarwal, VP Marketing at Novatr, said,
“Every year, we see a surge of messages around change and transformation. With this campaign, we wanted to go beyond inspiration and actually enable action. ‘This Year You Finally Choose You’ is about making career growth tangible and achievable. Novatr is uniquely positioned to offer AEC professionals the skills, mentorship, and network needed to execute real transformation.”

Creator-Led Amplification

To expand its reach and spark deeper engagement within the AEC ecosystem, the campaign will be amplified by well-known creators from the architecture and design community. These include Salmaan, an architect and visual storyteller recognised for his architectural illustrations; Kritika, an architect and educator blending architecture with digital learning; and Shweta, a graphic artist known for her distinctive visual storytelling style. Their involvement aims to bring authentic perspectives and inspire wider participation across the community.

The campaign will roll out across digital platforms and social media through reels, testimonials, influencer-led content, and thought leadership pieces tailored specifically for AEC professionals. With “This Year You Finally Choose You,” Novatr positions 2026 as a turning point—one where professionals finally invest in themselves and future-proof their careers.