Campaign India Team
Feb 27, 2017

New Business League: January 2017 update

Ogilvy and Mindshare are the initial pace-setters

New Business League: January 2017 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (cr.) Recent losses Estimated overall win revenue (cr.) No. of wins
1 NA Ogilvy JSW Group, EESL, BJP Maharashtra 157.82   157.82 12
2 NA J Walter Thompson MRF Limited, Honda Motors (Activa) Project, PepsiCo 93.29   93.29 16
3 NA McCann Worldgroup Cisco Systems, Qualcomm, AO SMITH 81.47   81.47 6
4 NA Leo Burnett Google India Pvt Ltd Project, Star Union Dia-ichi Life Insurance Project 44.35   44.35 5
5 NA Publicis + Publicis Ambience Brussels Airlines, Games 24x7 Project, Carxplorer.com Project 44.23   44.23 7
6 NA Mullen Lowe Lintas Group Grofers Project, Puravankara Projects, Cytecare Hospitals Project 37.98   37.98 11
7 NA Hyphen Regal Shoes 33.51   33.51 1
8 NA Dentsu HT Media 22.05   22.05 3
9 NA L&K Saatchi & Saatchi Hero Motor Project 20.1   20.1 1
10 NA RK Swamy BBDO PN Rao 13.4   13.4 1
11 NA 21N78E Creative Labs Metropolis Healthcare 13.4   13.4 1
12 NA DDB Mudra TTK Prestige Project, Ashok Leyland Projects, Smarton Projects 2.01   2.01 3
13= NA Rediffusion Y&R          
13= NA Isobar          
13= NA Cheil          
13= NA Social Kinnect          
13= NA Soho Square          
13= NA FCB          
13= NA Grey          
13= NA IBD          
            543.5 67

MEDIA AGENCY PERFORMANCE LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (cr.) Recent losses Estimated overall win revenue (cr.) No. of wins
1 NA Mindshare Aditya Birla Financial Services, J&K Tourism 87.94   87.94 12
2 NA Carat Standard Chartered Bank 26.92   26.92 13
3 NA MEC Phonepe.Com 17.16   17.16 1
4 NA Starcom Nickelodeon 10.3   10.3 1
5 NA Madison Media NestAway 6.86   6.86 1
6= NA Havas Media          
6= NA Lintas Media Group          
6= NA Lodestar Universal          
6= NA Zenith          
6= NA PHD          
6= NA Vizeum          
6= NA Dentsu Media          
6= NA Maxus          
6= NA Alliance          
6= NA FoxyMoron          
6= NA Media Kinnect          
6= NA Hill & Knowlton          
6= NA MediaCom          
19 NA OMD   0 Standard Chartered Bank -15.08  
            134.1 28

(Amended at 9:20 hours on 1 March 2017 post a clarification from R3. HT Media has been removed from Ogilvy's 'recent losses'.)

Source:
Campaign India

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