MullenLowe Lintas Group has moved its headquarters from Express Towers in Mumbai to Bandra Kurla Complex (BKC). The move follows an idea of being a ‘hyper-bundled’ advertising agency that offers all its services under one roof.
Express Towers was home for the agency since 1971. The agency had two new offices spaces taken since. Now, all the offices of the MullenLowe Lintas Group will be under one roof.
Amer Jaleel, group CCO and chairman, MullenLowe Lintas Group, said, "As I stand in the new premises and watch the office come up around me I can’t help but think of how Lintas was said to be the only surviving SoBo agency for the 48 years that we belted out one strong ground-breaking campaign after another. Work that never even remotely looked SoBo!
Well, we were, and we will continue to be MidInd, bang in the core of the consciousness of the country in our insights and our executions. We moved when we were ready with our new hyper-bundled agency offering and our central Mumbai office is also symbolic of how we intend to be with our clients and brands, tentacle-ing outwards in all directions from the centre."
Virat Tandon, group CEO, MullenLowe Lintas Group, added, "Given the focus on providing our clients hyper-bundled solutions across creative, digital, PR, experiential and design, we saw a clear opportunity to bring all of our people spread across four different offices in Mumbai together under one roof. The new office space is purpose-designed, built to facilitate collaboration and houses multiple gather and huddle areas. We believe that moving to BKC will make us more accessible to both our employees and for our clients. BKC is a thriving and fast-growing hub for businesses, and it has powerful energy which makes it a truly inspiring place to work”.
The agency will begin operations at its new office from 1 July 2019.