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Azazul Haque moves from Ogilvy; Garima Khandelwal was the ECD at Mullen Lintas. Both will be based out of the agency’s Mumbai office.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.