Andrey Purushottam, CEO, Mumbai Mantra has been appointed as chairman of the Media Research Users Council (MRUC). He was serving as vice chairman of the Council for the last two years and he now replaces outgoing chairman G Krishnan of TV Today Network.
Bharat Kapadia, director, Lokmat Group has been elected vice chairman.
On his appointment, Purushottam said, "I've set three key priorities for the Council. One - to come up with an enhanced readership survey IRS, that advertisers, agencies, publishers and other media can make effecient use of. Two - to pioneer new forms of research in other media such as internet and outdoor. Three - to make the MRUC more inclusive for all constituents concerned."
He added that the initiation of a dialog with the NRSC to bring out one comprehensive readership survey and the close working with the MRSI to bring out a new consumer classification system are an example of this co-operation.
Purushottam has over 22 years of experience working with firms like Lintas India, Hindustan Lever Limited (HLL), Initiative Media, Asiacontent.org and Starcom India.