Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 23, 2009
Montblanc not just a pen, but a legacy, says Meredian
Montblanc has rolled out its first TV-led campaign in India. Created by O&M, the commercial features actor Anil Kapoor and his daughter Sonam. The campaign takes forward the brand's base proposition, which says that a Montblanc is not just a pen, but a heritage or legacy that is passed on from generation to generation.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
14 hours ago
The multiverse of men in Asia
The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.
Advertising
17 hours ago
2026 is the year of ‘Imperfect by Design’
80% of creators believe 2026 is the year to regain creative control, according to Canva’s third annual Design Trends Report.
Advertising
19 hours ago
Air India is scripting its redemption arc in its ...
Passengers have never smiled more than on an Air India ad.
.png&h=268&w=401&q=100&v=20250320&c=1)
PR
20 hours ago
India’s food creators are quietly redefining how we ...
Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.
