Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 23, 2009
Montblanc not just a pen, but a legacy, says Meredian
Montblanc has rolled out its first TV-led campaign in India. Created by O&M, the commercial features actor Anil Kapoor and his daughter Sonam. The campaign takes forward the brand's base proposition, which says that a Montblanc is not just a pen, but a heritage or legacy that is passed on from generation to generation.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
14 hours ago
Advertising is going to look different: WPP’s Kate ...
Is commerce, not creativity, now the main engine of ad growth?
.png&h=268&w=401&q=100&v=20250320&c=1)
Marketing
15 hours ago
India is one of the most optimistic countries: BCG
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Advertising
16 hours ago
Is hype marketing really worth it?
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
Advertising
17 hours ago
WazirX launches zero fee campaign to remove crypto ...
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.
