Guinness launched an online ad campaign in early March, educating men about how to prepare for St Patrick's Day.
Conversations With A Stranger
The three 30-second spots, created by AMV BBDO, teach men how to befriend other men in time for "the friendliest day of the year" - St Patrick's Day on 17 March.
The ads, "Man Hug", "Smiling" and "Conversations With A Stranger", went on Facebook, YouTube and on Pub TV.
The ad's copy writer was Aidan McClure, with art direction by was Laurent Simon. Matt Dilmore was the director and Epoch London was the production team. Carat handled the media planning and buying.
This article was first published on campaignlive.co.uk