MMTC-PAMP gets Amul Kumar Saha

Moves from Samsung Electronics

Jun 15, 2022 12:25:00 PM | Article | Campaign India Team

The gold and silver refinery, MMTC-PAMP, has announced the appointment of Amul Kumar Saha as its chief digital officer. 
 
He will be responsible for creating and driving strategy to scale up the refinery's presence and achieve market leadership in the consumer space. He will also build new business and revenue streams in ecommerce, digital gold, buyback and other related business lines. 
 
Saha moves from Samsung Electronics, where he was deputy general manager, online sales for consumer electronics. 
 
He will report to Vikas Singh, managing director and CEO, MMTC-PAMP.   
 
Singh said, “I am delighted to welcome Amul as our chief digital officer. Amul is a seasoned business leader with diverse experience across sectors. His extensive track record in building successful portfolios and achieving market leadership through winning teams make him a great asset at MMTC-PAMP.”  
 
Saha said, “I am honoured to take up this responsibility that the company has entrusted me with. As a part of my new role, I will be exploring uncharted avenues to grow our consumer-facing business primarily through digital and omni-channel initiatives. My approach to solving complex problems is by breaking them down into smaller problem statements, identifying key input metrics, and laying down processes that can help the organisation scale in a predictable and organised manner. I am obsessed with improving the consumer experience and I would like MMTC-PAMP to be at the forefront of improving consumer experience in the precious metals industry.”  
 
With over 12 years of experience, he has also worked with companies like Snapdeal, HCL Technologies and Nestle.