MMGB: Samsung's 'Seductive Motion' campaign

A small wonder of technology leads to mass exodus of men from their workplace and homes, in the new TV commercial for Samsung Smart TV. Watch this ad created by BETC London to know how 'motion-control' can sometimes lead to things getting out of control.

Now get after those briefs. Pun unintended. Happy working.

Credits:
Client: Samsung
Agency: BETC London
Executive creative director: Neil Dawson
Copywriter: Clive Pickering
Art director: Neil Dawson
Account director: Romilly Martin
Agency producer: Karen Egan
Production house: RSA Films
Director: Matt Kirkby