Public service advertising is oh-so humdrum. Does it have to be? Take a look at this one -- an extended spot -- and challenge yourselves to do better. And, before we forget, have a great week.
Public service advertising is oh-so humdrum. Does it have to be? Take a look at this one -- an extended spot -- and challenge yourselves to do better. And, before we forget, have a great week.
Public service advertising is oh-so humdrum. Does it have to be? Take a look at this one -- an extended spot -- and challenge yourselves to do better. And, before we forget, have a great week.
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.