Shephali Bhatt
Apr 30, 2012

MMGB: Mother New York's campaign for literacy

Your Monday morning blues are about to turn pink and purple in a wink from now

MMGB: Mother New York's campaign for literacy

You might or might not fancy the idea of reading a book to someone but this campaign created by Mother, New York, will certainly make you appreciate the thought of reading a book to a child to "spark a lifetime of ambition".

Watch this video and turn this vapid Monday into a sprightly one, in just a minute.

Spirited enough? Now get back to honing in on those creative juices. Happy working.  

This TVC first appeared on Campaign UK's website. To know more details about the campaign, click here

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