Your Monday morning blues are about to turn pink and purple in a wink from now
You might or might not fancy the idea of reading a book to someone but this campaign created by Mother, New York, will certainly make you appreciate the thought of reading a book to a child to "spark a lifetime of ambition".
Watch this video and turn this vapid Monday into a sprightly one, in just a minute.
Spirited enough? Now get back to honing in on those creative juices. Happy working.
This TVC first appeared on Campaign UK's website. To know more details about the campaign, click here
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Watch the film conceptualised by Bakarmax here
Agency also mints its own non-fungible token (NFT)
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To continue as chief business officer
Tushar Bhatia, Ripanka Kalita and Mandar Gore to head business, creative and strategy respectively
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