Doritos, the Walkers brand, has launched a new campaign by Abbot Mead Vickers BBDO based around Esteban Ortega, a fictional world champion at flicking tortillas.
Watch the TVC (story continues below)
The TV spot, which is in the style of a spaghetti western, tells the story of Ortega, a World Chip-Flick Champion between 1967 and 1989, who could shatter a line of 10 beer bottles with just nine chips.
The TV, online video and Twitter campaign challenges people to try their own hand at chip-flicking, without wasting Doritos in the process, by playing a free game through Facebook, Android or iPhone apps.
It was written by Paul Knott and Prabhu Wignarajah and the art directors were Tim Vance and Jeremy Tribe. The director was Gary Freedman through Glue Society. The photographer was Ray Coates and post-production was by The Mill. Digital design was by Acne Production.