"Every Monday, you really need a good reason to return to advertising, " quipped one of Campaign India's readers in a conversation.
BETC Paris's new campaign for Canal+ should serve the purpose this morning.
Watch the ad here:
It's not hard to instantly connect with the victory knee-slide that these French men are doing because their football club has won a match. The kind of knee-slide the adland would fancy doing after winning a pitch, cracking a brief or just sorting that one great idea in a maze. So,find out what's your equivalent for the reason to do a victory knee-slide and slide on.
Have a happy working week ahead.
P.S. 'Canal' in Canal+ is pronounced as channel (English) in French.
Agency: BETC Paris
Client management: Samantha Etienne, Béatrice Roux, Mathieu Mazuel, Guillaume Sionis
Agency management: Alexandre George, Guillaume Espinet, Barbara Hartmann
Chief creative officer: Stephane Xiberras
Creative director: Olivier Apers
Art director: Ludovic Labayrade
Copywriter: Antoine Lenoble
TV producer: Isabelle Ménard
Production house: Henry de Czar
Director: Bart Timmer
Director of photography: Alex Lamarque
Media strategy planner: Vianney Vaute