Shephali Bhatt
Dec 10, 2012

MMGB: Canal+ 'Fuel for Fans' campaign

Fuel up the right brain and fire away the Monday morning fatigue with the new soccer-cheery Canal+ ad by BETC Paris

MMGB: Canal+ 'Fuel for Fans' campaign

"Every Monday, you really need a good reason to return to advertising, " quipped one of Campaign India's readers in a conversation.

BETC Paris's new campaign for Canal+ should serve the purpose this morning.

Watch the ad here:

It's not hard to instantly connect with the victory knee-slide that these French men are doing because their football club has won a match. The kind of knee-slide the adland would fancy doing after winning a pitch, cracking a brief or just sorting that one great idea in a maze. So,find out what's your equivalent for the reason to do a victory knee-slide and slide on.
Have a happy working week ahead.

P.S. 'Canal' in Canal+ is pronounced as channel (English) in French. 

Client: Canal+
Agency: BETC Paris
Client management: Samantha Etienne, Béatrice Roux, Mathieu Mazuel, Guillaume Sionis
Agency management: Alexandre George, Guillaume Espinet, Barbara Hartmann
Chief creative officer: Stephane Xiberras
Creative director: Olivier Apers
Art director: Ludovic Labayrade
Copywriter: Antoine Lenoble
TV producer: Isabelle Ménard
Production house: Henry de Czar
Director: Bart Timmer
Director of photography: Alex Lamarque
Media strategy planner: Vianney Vaute

Campaign India

Related Articles

Just Published

8 hours ago

S4 Capital launches PR offering by absorbing Low ...

PR will be a core service inside S4 content agency MediaMonks

8 hours ago

Republic's Arnab Goswami to declare financial ...

Also looks to send legal response to those who 'attempt to slander him'

9 hours ago

Beardo unveils Hrithik Roshan as ‘Don Beardo’

Watch the film conceptualised in-house here

9 hours ago

Budweiser to sit out Super Bowl to support vaccine ...

The beverage giant will forgo a big game spot for the first time in 37 years