WATCH the TVC created by Euro RSCG here
For this week's Monday Morning Gloom Buster, Euro RSCG has combined the famously refined footballing skills of the Arsenal players with a different but equally athletic discipline using the principal dancers of the English National Ballet.
Watch Alex Oxlade Chamberlain, Bacary Sagna, Alexandre Song and Wojciech Szczesny try their hand at ballet in the new campaign to support the launch of the new Citroen DS5 model.
Enjoy!
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
