Campaign India Team
Jul 07, 2014

MMGB 2: Dentsu Aegis Network spreads cheer with ‘One Day for Change’

1,200 employees in five cities visited child welfare homes, orphanages, old age homes and more on 4 July

MMGB 2: Dentsu Aegis Network spreads cheer with ‘One Day for Change’
On 4 July, Dentsu Aegis Network celebrated ‘One Day for Change’. An estimated 1,200 employees of the entity in Mumbai, New Delhi, Gurgaon, Bengaluru and Chennai visited child welfare homes, orphanages, old age homes, besides conducting cleaning and plantation drives.
 
In Mumbai, the network partnered with NGO Kindness Unlimited, to distribute raincoats, ponchos and chocolates to communities ranging from traffic police to dabbawalas to hawkers, workers and labourers.
 
The staff in New Delhi visited Ananda Ashram, an orphanage for mentally and physically challenged boys, while the Gurgaon team visited Aravali Biodiversity Park and conducted a cleaning and plantation drive.
 
Two homes for children - VRR Surabhi Children Home and Surabhi Vasathe Shale - played host to the team in Bengaluru. A shared meal was followed by a plantation drive in their premises. In Chennai, employees visited Vishranthi Old Age Home with lunch.
 
Ashish Bhasin, chairman and CEO - South Asia, Dentsu Aegis Network, said, “It is always good to share and give back to the society. At Dentsu Aegis Network, it is our initiative to encourage all employees to give one day of their time to support a cause or charity. The same has been well received by the Dentsu Aegis Network family. Be it, appreciating the hard work of people in Mumbai or spreading cheer at old age homes and ashrams in other locations, every Dentsu Aegis Network champion has made a huge effort to execute this initiative.”
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Major media agencies reach united stance over audits

Agency association publishes guidelines for clients auditing media spend, though admits lack of consensus with auditors

2 hours ago

All the winners of Agency of the Year 2021

See all the shortlists and winner lists for the 2021 Agency of Year Awards in the Australia/New Zealand, Greater China, Japan / Korea, South Asia, Southeast Asia and Apac regions

2 hours ago

Creative critique from a gender lens: 29 Nov-3 Dec

Dr AL Sharada, director, Population First, reviews a selection of ads from last week