The Mobile Marketing Association (MMA) announced the winners of its 2016 Smarties Apac awards on 28 November at an event in Singapore.
Mindshare India bagged the agency of the year award with four Gold and ten Bronze awards to end with a tally of 14 metals.
The Gold wins came for '6 pack band' for Red Label Tea, 'Outshine or Outsmart' for Pureit, 'MMS 2.0' for Lifebuoy and 'How Castrol activated mini truck driver targeted only campaign' for Castrol.
PHD India bagged two Golds, a Silver and a Bronze. The Gold wins came for 'Lo Kar Lo Baat' for Active Wheel and 'Rin Career Ready Academy' for Rin.
OMD India bagged a Bronze.
Mindshare Asia Pacific bagged Agency Network of the Year, while Unilever Asia was awarded 'Marketer of the Year'.