The Gunn Report for Media, the global evaluation of media innovation and success, has released its 2016 Media Report.
Mindshare India is second on the 'Most Awarded Media Agencies in the World' list. Starcom USA is top of the list.
India held on to its third spot among most awarded countries. USA topped the table, followed by UK.
OMD is the 'Most Awarded Media Agency Network' followed by Starcom MediaVest and PHD.
Heineken was the 'Most Awarded Advertiser in Media' in 2016.
Among 'Media Campaigns of the Year' was Ariel's 'Share The Load' by Mediacom (Mumbai).
Isabelle Musnik, editor, The Gunn Report for Media, said, "The outcome of The Gunn Report for Media 2016 shows that while technology and data are fundamental to achieving results, insight, strategy and innovative ideas are essential to delivering them as well as bringing positive results which can be measured."
She added that creativity and efficiency are not antithetical. "Good and creative media ideas have diverse sources, have widely different budgets and come from all over the world. 2016 has been the year of data, mobile, apps, programmatic advertising, life video, new formats, social media, virtual reality, artificial intelligence and the emoji, all of which enable consumers to experience brands like never before."
More at www.gunnreport.com.
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