Campaign India Team
Jan 23, 2019

Mind Your Language launches a service to reproduce national TVCs for South India

Called Southify, the service pushes translation by seasoned vernacular copywriters and not translators

Mind Your Language launches a service to reproduce national TVCs for South India
Mind Your Language!, an advertising agency focused on South India, has announced the launch of Southify, a transcreation division to reproduce national TVCs for South Indian languages. 
 
This division is based on the insight that TVCs have not been properly reproduced in South Indian languages. The founders believe that either the writing is incorrect or the voices are inappropriate, or the diction is off.
 
Deepan Ramachandran, founder, Mind Your Language!, said, “Translation is not enough anymore. Trans-creation is the future. TVCs done in Hindi have to be adapted to the South languages without losing the flavour of the original. It can happen only when these are re-written by seasoned vernacular copywriters and not by translators.”
 
Southify offers both script trans-creation and voice post production across South Indian languages.
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Facebook removed 7 million Covid-19 misinformation ...

The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.

13 hours ago

Spikes Asia brings awards forward to February 2021

Inaugural Spikes Asia Creativity Report will also be released as the awards move to become an early regional benchmark in the leadup to Cannes Lions.

13 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

1 day ago

Amazon shows ease of selling on platform

Watch the films conceptualised by Ogilvy here