MFine, an AI-driven on-demand healthcare service, has appointed Mullen Lintas as its creative agency. The account was won following a multi-agency pitch.
MFine provides its users access to virtual consultations, at-home lab tests, booking for radiology tests and connected care programmes from the country’s hospitals and labs.
Arjun Choudhary, founding member and chief business officer, MFine, said, “We are delighted to welcome Mullen Lintas, as our new creative partners. MFine is on a mission to transform the landscape of Indian healthcare – empowering users with immediate access to the expertise of the country's top hospitals, labs and specialists. Now, with Mullen Lintas’ strong strategic and creative capabilities, we aim to move forward in this journey to make MFine India’s most trusted healthcare brand.”
Hari Krishnan, CEO, Mullen Lintas, said, "MFine wants to make a distinct difference in the lives of the consumers when it comes to healthcare and It’s always exciting to partner a brand that wants to solve real world problems. We look forward to this partnership and to producing some stellar work that changes how consumers interact with Healthcare as a category.”
The account will be managed by Mullen Lintas' Bengaluru office.