Mediabrands and Interactive Avenues form JV

Interactive Avenues has entered a joint venture with the New-York based Mediabrands, the media holding company within Interpublic Group. The joint venture will assume the name of Reprise Media. Mediabrands will hold a 51% stake in the joint venture and Interactive Avenues will hold the remaining 49%. Through this transaction, the new business unit will specialize in search and social marketing and also offer a full scope of digital services which include digital media strategy and investment, digital creative development, campaign implementation and post activity analysis.