Campaign India Team
Jan 12, 2010

MEC lands Zee Entertainment's media account

Mediaedge:cia (MEC) has bagged the media account of Zee Entertainment following a multi-agency pitch. Madison Media is the incumbent agency.“We are delighted with the opportunity to partner with a powerhouse like Zee”, said T Gangadhar, managing director, MEC India. “Zee’s repertoire of channels is unparalleled and we look forward to contributing our might and taking the business to even greater heights”.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

13 hours ago

GEO ‘converts like crazy’ and is already rivalling ...

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.

14 hours ago

YouTube doubles down on AI, brand deals and creator ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.

14 hours ago

Jerry Greenfield’s last scoop: Ben & Jerry’s ...

Greenfield accuses Unilever of silencing the company’s activism.

15 hours ago

The real risk in playing it safe

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.