
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Mediaedge:cia (MEC) has bagged the media account of Zee Entertainment following a multi-agency pitch. Madison Media is the incumbent agency.“We are delighted with the opportunity to partner with a powerhouse like Zee”, said T Gangadhar, managing director, MEC India. “Zee’s repertoire of channels is unparalleled and we look forward to contributing our might and taking the business to even greater heights”.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.
Greenfield accuses Unilever of silencing the company’s activism.
Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.