Mediaedge:cia (MEC) has bagged the media account of Zee Entertainment following a multi-agency pitch. Madison Media is the incumbent agency.
“We are delighted with the opportunity to partner with a powerhouse like Zee”, said T Gangadhar, managing director, MEC India. “Zee’s repertoire of channels is unparalleled and we look forward to contributing our might and taking the business to even greater heights”.
Punit Goenka, managing director, Zee Entertainment Enterprises said, “We are happy to announce the appointment of MEC as our media planning and buying agency. We look forward to working together to ensure we have the best possible inputs into our business.”
Zee Entertainment is a subsidiary of Essel Group and includes brands such as Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports, Zee Sports, Zee Cafe, Zee Studio, Zee Trendz, Zee Jagran, Zing, ETC Music and ETC Punjabi.