MEC lands Zee Entertainment's media account

Mediaedge:cia (MEC) has bagged the media account of Zee Entertainment following a multi-agency pitch. Madison Media is the incumbent agency.“We are delighted with the opportunity to partner with a powerhouse like Zee”, said T Gangadhar, managing director, MEC India. “Zee’s repertoire of channels is unparalleled and we look forward to contributing our might and taking the business to even greater heights”.