MEC, has announced the appointment of Rajesh Kumar as chief strategy officer. Kumar will be based in Gurgaon and will report to T Gangadhar, MD, MEC.
Kumar joins the agency from ZenithOptimedia where he was CSO. He has previously worked with HT Media, Ogilvy and McCann.
Gangadhar said, "It’s great to have Rajesh at MEC. His background is ideal to what we are seeking to achieve at MEC: improve the robustness of our strategic recommendations. The two of us will work closely to this end."
Kumar said, “A diverse portfolio of clients, the leadership team and its unique perspective and understanding of the consumer journey has drawn me to MEC. I am looking forward to adding momentum to the brands that MEC partners.”