McCann Worldgroup India (MWG) has announced the acquisition of Bengaluru-based End To End Marketing Solutions. The acquisition will allow MWG India to significantly boost its database marketing capabilities and enhance its presence in the technology sector, said an official statement.
End To End Marketing Solutions is a Bengaluru-based marketing services agency. The agency has been the marketing solutions partner for companies including Microsoft, Intel and Hewlett Packard. End To End’s services include direct marketing, targeted and niche marketing, lead generation, e-mail marketing, telemarketing, demand generation events and channel marketing. Founded in 1997, the company has 200 employees and branch offices in Chennai, Mumbai and New Delhi.
On the takeover, Prasoon Joshi, executive chairman and CEO, McCann WorldGroup India and president - South Asia, said, “This acquisition is in line with MWG, India’s long-term strategic vision of being a complete marketing solutions provider. End To End has synergies with MRM, McCann Health and Momentum and shall enhance the services offered by each.”
P N Shanavas, CEO and founder, End To End Marketing Solutions, said, “To be part of a global network like McCann Worldgroup is the catalyst that End To End required. While there are the obvious synergies to be explored and we shall strive to bring our best to enhance the complementarity with MRM, Momentum and McCann Health we are excited to now be able to access best practices and also best clients both nationally and internationally.”