Health Care at Home India, a home healthcare services brand, has assigned its creative mandate to McCann Health following a multi-agency pitch. McCann Health's Delhi office will handle the account, and will work on creatives across traditional and digital media.
Dr Harshit Jain, SVP and country manager, McCann Health India, said, “We are delighted to be entrusted with the brand in this nascent category, which has huge potential. We hope that this partnership will be able to bring the desired change in healthcare in India.”
Vivek Srivastava, CEO, Healthcare at Home India, said, "We are happy to have McCann Health partnering us in creating value to our customers through their processes of deep customer and healthcare understanding, well-established creative development and global expertise."
Health Care at Home India is a JV between the Burman family (promoters of Dabur) and the UK-based Health Care at Home, in which the Burmans own majority stake.