McCann creates a clothesline for Onida

McCann Erickson Delhi has rolled out an innovative outdoor campaign for its client, Onida, with the objective of promoting Onida’s fully-automatic top-loading washing machine as one that handles the maximum wash load in its category.“To demonstrate the efficiency of Onida’s fully-automatic top-loading washing machine at handling bulk laundry, McCann Erickson created the longest makeshift clothesline that anyone would have ever seen,” said Vineet Mahajan, creative director, Mc Cann Erickson Delhi.