Mayur Hola, senior vice president - global brand, Oyo, has moved to Culinary Brands as chief marketing officer. Culinary Brands is Everstone's food venture and operates Subway and Lavazza in India.
Last year, Everstone signed on as the master franchisee for Subway across India, Sri Lanka, and Bangladesh. The group plans to open about 2,000 Subway outlets in the region. Culinary Brands has also acquired a majority stake in Fresh & Honest Cafe (F&H). Everstone also operates Burger King in India through a joint venture.
According to a statement from the group, Hola’s ability to drive growth by pivoting a business and a brand with strategic thinking and creating buzzworthy campaigns that become part of pop culture, makes this an exciting move.
Hola has also had stints with Contract, Havas, McCann, TBWA and Grey.
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