Campaign India Team
Jul 03, 2014

Maxus wins media duties of Getit Infomedia's Askme

Mandate covers askme.com and askmebazaar.com; account will be handled by agency's Delhi office

Maxus wins media duties of Getit Infomedia's Askme

Following a multi-agency pitch, Getit Infomedia has roped in Maxus to handle media duties for its offerings askme.com and askmebazaar.com. The account will be handled by the agency's Delhi office.

AskMe is billed as a platform-agnostic search app which allows consumption across voice, mobile (app, wap) and online.

Manav Sethi, marketing head, Getit Infomedia, said, “Our determination to lead the online search, deals, marketplace and classified space with clutter breaking marketing activities also drives us to ensure we work with the best of the agency to deliver on the ambition. After careful evaluation, we decided on Maxus, as it was able to bring in consumer experience beyond traditional communications.”

V Narayanan, GM, Maxus New Delhi, said, “We are thrilled to partner Getit Infomedia. Their brands focuses on strategic thinking and smart innovations when it comes to communications solutions. This very much aligns with the Maxus way of working. We look forward to contributing to their success and work towards building the portfolio of brands in a fiercely contested market place.”

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

2 hours ago

Data-driven insights essential for navigating ...

A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.

3 hours ago

Breaking down the latest developments from ...

Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.

5 hours ago

IPG reports 12% fall in net profit for Q1 but ...

Group is forecasting 1-2% organic growth over course of 2024.