Maxus has won the media mandate in India for the ICC World Twenty20 Bangladesh 2014. The agency previously handled three campaigns in India for the International Cricket Council (ICC) - the Cricket World Cup 2011, World Twenty20 Sri Lanka 2012 and the Champions Trophy England and Wales 2013.
The ICC World Twenty20 Bangladesh 2014 started on 16 March and will conclude in Mirpur on 6 April, during which time 60 tournament matches (35 men’s and 25 women’s) will be played.
Kartik Sharma, managing director Maxus, said, “Cricket captures the hearts and minds of our nation, and Maxus is extremely proud and excited to manage the media duties for the ICC World Twenty20 Bangladesh 2014. The T20 format has taken the game to a whole new audience, especially women and kids, and there still lies a huge opportunity to make the game bigger.”