Campaign India Team
Jul 30, 2012

Max India Corporate assigns creative duties to Dentsu Creative Impact

The agency also won the creative mandate for the Group's new brand Antara

Max India Corporate assigns creative duties to Dentsu Creative Impact

 

Dentsu Creative Impact has been been appointed by Max India Limited to handle creative duties of its corporate brand identity. Max India comprises Max Life, Max Healthcare, Max Bupa Health Insurance, Max Neeman and Max Speciality Films.
 
The agency has also won the creative duties for Antara, a new brand under Max India, which is in the business of residential communities for people over the age of sixty.  
 
Nitin Thakur, head - communications, Max India, said, "We were looking for a creative partner to help us think through a distinct and meaningful positioning of brand Max that reflects our ethos and is a powerful enough core for our Group businesses to build their individual product positioning around it.”
 
On the choice of Dentsu, Thakur added, “Two things about Dentsu’s approach stood out for us. While strategy was at the forefront, the enthusiasm displayed by the new team at Dentsu Creative Impact helped fortify our belief that a lot of fresh thinking is on the cards for a stronger and resurgent brand Max.”
 
Rohit Ohri, executive chairman, Dentsu India Group, said “Max India is focused on creating positive social impact in the country through its businesses. This vision offers us a unique opportunity to create communication that not only connects with audiences at multiple emotional levels but also through a wide variety of touch points. Another opportunity for us to demonstrate our integrated communication thinking.”
Source:
Campaign India

Related Articles

Just Published

11 hours ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

15 hours ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

15 hours ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes

16 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India