Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 03, 2012
Marketers have forgotten who pays their salaries: Lindstrom
On a visit to Hong Kong, celebrated Danish branding consultant and author Martin Lindstrom told Campaign Asia-Pacific why brands need to establish a code of ethics and spend real time with the people who buy their products.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Mar 26, 2010
Martin Lindstrom on the buyology of an idea
Just Published
Advertising
14 hours ago
NDTV Launches Art Awards to recognize Indian ...
The Masterstroke Art Awards will spotlight artists, institutions, and patrons shaping India's cultural identity, with the inaugural edition set for February.
.png&h=268&w=401&q=100&v=20250320&c=1)
PR
20 hours ago
IndiGo crisis: A case for more heart, less script
In an era where outrage escalates in minutes, the airline’s December meltdown is a masterclass in what not to do.
.png&h=268&w=401&q=100&v=20250320&c=1)
PR
21 hours ago
Upping the game: How Indian game developers can ...
While India has massive download volume, only a small percentage are high-value payers.
Advertising
1 day ago
Zen Diamond’s four-act launch outruns the celebrity ...
A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.
