Mahindra Holidays appoints Starcom to handle digital

Starcom India has bagged the digital duties for Mahindra Holidays & Resorts India. The account will be 'powered by' Publicis Media Group's Performics.Convonix, integrated under the Starcom brand in India.

 

The mandate includes paid media, SEO and analytics.

 

Giridhar Seetharam, chief marketing officer, Mahindra Holidays, said, “We are very happy to have Performics.Convonix on board for our digital marketing mandate and hope to maximise returns on our digital spends through this partnership. Their experience and expertise across all digital fronts will further enable us to provide better customer experience using digital technologies. ”

 

Pallav Jain, co-chief executive officer, Performics.Convonix, said, “We are pleased to be the strategic partner on digital for Mahindra Holidays. A holiday is about beautiful, memorable experiences. The digitally astute traveller goes online to judge for himself. With the rapid growth of the internet, customers face an influx of excessive information.The brand Mahindra Holidays is about unparalleled family vacation experiences and we will help themenhance their digital engagement with their prospects and customers. What we bring is strategic direction and flawless execution to their digital plans.”