Madhuri Dixit Nene is brand ambassador for Illusion Zirconia
Aims to break myths about the durability and sustainability of the brand’s crowns and bridges
Feb 21, 2023 01:51:00 PM | Article | Campaign India Team Share -
Illusion Dental Lab has roped in actor Madhuri Dixit Nene as brand ambassador for Illusion Zirconia, its newest brand focusing on dental prosthetics.
With this association the brand aims to make patients aware of Illusion Zirconia Dental’s crowns and bridges and break myths about their durability and sustainability.
Sameer Merchant, CEO, Illusion Aligners and Illusion Dental Lab, said, "We are acknowledged as one of the top pioneers and innovators in the dental sector and have always presented our consumers with long-term, consistent smile solutions. Therefore, we have introduced Illusion Zirconia to raise awareness among consumers about Zirconia crowns and bridges for dental treatments. We are excited to have Madhuri Dixit Nene as the face of the brand Illusion Zirconia. As adults require a dental crown and bridge treatment more than children or teenagers, the choice of Madhuri Dixit Nene as the brand ambassador for Illusion Zirconia was based on relatability, recall and relevance. She defines the same tangent of thoughts of carrying unmatched beauty with a long-sustained career in the industry. Madhuri is a perfect testament to the Illusion Zirconia's tagline ‘Beauty Bhi Mazbooti Bhi’ (beauty and strength).”