Following a multi-agency pitch, the creative mandate for Tata Motors' premium hatchback, Altroz has been given to Lowe Lintas.
S N Barman, vice president (sales, marketing and customer support, passenger vehicles business unit), Tata Motors said, “We are delighted to associate with Lowe Lintas and welcome them onboard as our creative partner for the much awaited Tata Altroz. Their idea and understanding of brand Altroz has been in sync with what we want to communicate."
He added, "With its market introduction just around the corner, there is a lot in store for the brand in the coming months. We look forward to a fruitful relationship and are confident that they will up the ante and bring a valuable contribution to our brand across platforms."
Lowe Lintas will oversee the launch of Tata Motors’ new hatch and will build its communication across media platforms.
Virat Tandon, group CEO, MullenLowe Lintas Group said, “I am delighted to be chosen as a part of the Tata Motors family as their agency to launch the newest premium hatchback car, Altroz. We are glad that our strategy and hyperbundled communication package resonated with the client as one that will provide the best launch platform for the Altroz in the highly competitive premium hatchback category.”