Campaign India Team
Jun 11, 2019

Lowe Lintas drives away with the creative mandate for Tata Motors' Altroz

The account will be handled by the agency's Mumbai office.

Lowe Lintas drives away with the creative mandate for Tata Motors' Altroz
Following a multi-agency pitch, the creative mandate for Tata Motors' premium hatchback, Altroz has been given to Lowe Lintas.
S N Barman, vice president  (sales, marketing and customer support, passenger vehicles business unit), Tata Motors said, “We are delighted to associate with Lowe Lintas and welcome them onboard as our creative partner for the much awaited Tata Altroz. Their idea and understanding of brand Altroz has been in sync with what we want to communicate."
He added, "With its market introduction just around the corner, there is a lot in store for the brand in the coming months. We look forward to a fruitful relationship and are confident that they will up the ante and bring a valuable contribution to our brand across platforms."
Lowe Lintas will oversee the launch of Tata Motors’ new hatch and will build its communication across media platforms.
Virat Tandon, group CEO, MullenLowe Lintas Group said, “I am delighted to be chosen as a part of the Tata Motors family as their agency to launch the newest premium hatchback car, Altroz. We are glad that our strategy and hyperbundled communication package resonated with the client as one that will provide the best launch platform for the Altroz in the highly competitive premium hatchback category.”
Campaign India

Related Articles

Just Published

10 minutes ago

Deepender Rana to lead Kantar South Asia as Preeti ...

Rana was leading Kantar's Insights business in greater China

46 minutes ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio

11 hours ago

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered

11 hours ago

Amazon Prime Video issues apology for 'objectionable...

Move follows protests against series' content, drawing FIRs against makers, cast, in MP and Maharashtra in January 2021