Continuing its association with the Indian Premier League, Havells has unveiled a new TVC that has been released during the fourth season of the cricketing event.
This TVC, created by Lowe Lintas continues with the thought that 'Havells wires don’t catch fire'.
Watch TVC (story continues below)
The film titled “Griha Pravesh” opens with a shot of a couple sitting with their son for a prayer meet. Looking at his mother in pain everytime she puts a spoon of oil in the fire, the son gets troubled. Wanting to help her, he tries leaving the prayer meet, but this mother doesn’t let him do so. He finally makes an excuse of wanting to use the washroom. He then gets his mother a long piece of wire. This long wire makes it less painful as his mother doesn’t need to put her hand close to the flames. The film ends with a voiceover that says, “Wires that don’t catch fire”.
Commenting on the TVC, Amer Jaleel, national creative director, Lowe Lintas, said, "We needed to continue with the emotional connect we've been looking to create with the wires advertisments. People don't actually get out to purchase wires. They send their electricians instead to do so and hence we're looking to create a connect directly with our users in a category where this hasn't been done before."
Agency: Lowe Lintas
Creative: R. Balki, Amer Jaleel and Deepesh Jha
Planning: Anurag Prasad
Business: Syed Amjad Ali and Sonia Upadhyaya
Producer: Anil Naidu, Lintas Productions
Director: Manoj Tapadia