The Work
Campaign India Team
Jan 09, 2017

Havells pits a tiger against a fiery dragon, showcases 'Wires that don't catch fire'

Watch the ad film conceptualised by Mullen Lintas here

Watch the ad film conceptualised by Mullen Lintas here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

2 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

3 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Akasa Air puts ground crew in the spotlight

5 Akasa Air puts ground crew in the spotlight

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

7 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

8 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

9 GST simplification raises stakes for festive marketers

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Jawa Motorcycle parks creative at Lowe Lintas
Advertising
Feb 15, 2024
Campaign India Team

Jawa Motorcycle parks creative at Lowe Lintas

Sagar Kapoor, Saurabh Dikshit to exit Lowe Lintas
Advertising
Nov 16, 2023
Campaign India Team

Sagar Kapoor, Saurabh Dikshit to exit Lowe Lintas

Sugar Free appoints Lowe Lintas
Advertising
Mar 09, 2020
Campaign India Team

Sugar Free appoints Lowe Lintas

Lowe Lintas hopes to place migrant workers with 'kaam wapasi'
The Work
Aug 17, 2020
Campaign India Team

Lowe Lintas hopes to place migrant workers with ...

Just Published

Bachelor pads get a 'Big Billion' reality check
Advertising
1 day ago
Campaign India Team

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

Apollo Tyres replaces Dream11 as Team India jersey sponsor
Advertising
1 day ago
Campaign India Team

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

Amazon launches new AI creative partner in ads console
Advertising
1 day ago
Staff Reporters

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

The job of advertising is not to sell
Opinion
1 day ago
Zac Martin

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.